13 copywriting statistics for your business

Facts - get the copywriting statisticsInvesting in copywriting can make a real difference to your business. These statistics show the importance of getting your copy right and the gains that can be made with a few copy tweaks.

Spelling and grammar

  1. Three quarters (74%) of web browsers pay attention to the quality of spelling and grammar on company websites. (RealBusiness)
  2. More than half (59%) would avoid doing business with a company who made obvious spelling or grammar mistakes. (RealBusiness)

Summary: Ensuring your website is free from grammatical errors and spelling mistakes can help increase trust in your company.

Social media copywriting

  1. Shorter copy tends to perform better on Twitter, with tweets between 100 and 115 characters most likely to be retweeted. (Dan Zarrella)
  2. The average reading age in the UK is nine. Use common words (known as plain English) to be understood by most people.

Web copywriting

  1. It’s worth investing time in writing headline copy. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. (Copyblogger)
  2. On average, visitors only read 20% of the content on a web page (Nielson Norman Group). A good web copywriter will ensure the important points stand out on the page.
  3. People scan-read web pages in an F pattern. As a result, they read the third word on a line much less often than the first two words. Anticipate this and put your most important copy at the beginning of the line. (Nielson Norman Group).

Summary: People read online copy differently, writing in plain English and adjusting your copy for the web will help you get better results.

Email copywriting

  1. A/B test your email subject lines to see which are most effective. One company found adding the words ‘Hell yeah’ increased their open rate by 23.88%. (Content Verve)

Micro copywriting

  1. Schuh found that altering its product page call-to-action from ‘Buy now’ to ‘Add to bag’ led to a 17% increase in people adding products to their check-out. (Econsultancy)
  2. By changing the call-to-action from “Order Information and Prices” to “Get information and prices” a real estate website increased their conversions by 14.79%. (Content Verve)
  3. Facebook found people were twice as likely to “like” a page than “Become a fan”, so changed the buttons on pages.

Summary: Small tweaks can make a big difference. Attract and keep attention with strong headlines and well-structured copy.

Landing page copywriting

  1. Adding social proof to your copy can significantly increase conversions. One website added “4,500 current subscribers” to their email sign up form and saw sign ups increase by 20%. (Unbounce)
  2. Give people a reason why they should sign up. Simply adding the word “because” and a reason was found to increase agreement from 60% to 94% in a study. (Robert Cialdini)

Summary: Add social proof and reasons to sign up to your landing pages to best convert reading to action.

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