One of our nagging worries, as we steam ahead into the Internet age, is what’s going to happen to the humble book. Will the printed page finally give way to the flickering screen? Will authors even bother to get their work published, or will they just upload it for anyone to read?

It looked this question would be answered by websites like Project Gutenberg and scribd.com, which offer thousands of complete texts, at no cost to the reader, and pose a grave threat to publishers and booksellers alike. At first it seemed that the battle would be between the website and the paperback, but companies like Amazon have recently entered the field, with electronic reading devices that promise to do for literature what the iPod did for music.

Following the recent success of Amazon’s Kindle electronic reading device, introduced in 2007, Barnes & Noble has sought to carve out its own corner of the market, with an eBookstore offering electronic books for a variety of platforms, including Apple’s iPhone, the Blackberry Smartphone, and most Windows and Mac computers.

Barnes & Noble’s greatest coup, however, is that it is the exclusive provider of eBooks for Plastic Logic’s forthcoming (and much anticipated) E-reader device. The device, scheduled for general release in 2010, will take the battle to a whole new level. “We want to replace paper,” says Steven Glass, Plastic Logic’s head of user experience, and the impossibly sleek device, weighing in at a mere 13 ounces, and capable of storing thousands of documents for reading and annotating, seems a more-than-worthy successor.

And the electronic media is no longer sounding a death knell for traditional publishers. As the New York Times recently remarked, print and delivery can consume as much as 65% of a newspaper’s budget - so switching to electronic options is likely to give many publications a new lease of life. So it’s high time we stopped mourning the death of the book - and started to celebrate its reincarnation.

We’re starting to come round to the idea of Twitter. Much as we love our “no fads, no bandwagons” policy here at Write My Site, we’ve got to admit that Twitter has been paying dividends for us recently. After several weeks of posting about chocolate, last night’s TV and anything else that seemed like a suitable distraction from work we finally got our collective act together and started posting links to this copywriting blog, as well as engaging in dialogue with other business users. And guess what? We made some money! And then we made some more money. And now Twitter’s generating a steady stream of revenue for us – not bad for a free service.

But many businesses are quite understandably suspicious of Twitter, and are reluctant to use it as a marketing tool. Not only is the web-based version still pretty embryonic structurally, Twitter etiquette is still in its infancy too. There’s no established code of conduct in terms of the appropriate way(s) to promote your service using the tool and there’s no telling what which Twitter-based campaign will work, and which will go horribly, horribly wrong.

Even Wendy Tan-White, whose web hosting company Moonfruit recently enjoyed a huge publicity coup via the site, admits that she was unsure whether her strategy would work. The company gave away 10 Macbook Pro laptops for the most creative tweets using the hashtag #moonfruit, and the campaign shot to the top of Twitter’s trending lists, with people drawing pictures, making videos, and even singing songs about the brand.

“I really love the medium and it felt like it could work” says Tan-White, “But it could have gone the other way - we could have been vilified for spamming.” This is exactly what happened when UK furniture retailer Habitat hijacked popular hashtag topics to gain attention, and merely succeeded in winding up users, creating a huge backlash when an “overenthusiastic intern” linked the brand to the post-election protests in Iran.

Habitat probably won’t be Tweeting again for a while, but Twitter still holds massive potential for creative and innovative digital marketing campaigns, and I can certainly say that Write My Site can’t wait to see what happens next!