The internet has now become one of the first ports of call for customers looking to learn more about a business. Therefore, as with any good marketing material, your website copy should make a strong first impression and be aimed at driving enquiries and sales.
A blog is one of the fastest and easiest ways to grow your web presence and provides a superb platform for your business to engage potential customers, without resorting to the hard sell. A recent study of 1,500 SMEs found that blogging increased website traffic by an average of 55%.
Google has taken the next step towards real-time search results by signing deals with MySpace and Facebook to include publicly available status updates in its search index. Google recently signed a similar agreement with Twitter.
Computer giant Dell has announced it has made more than $6.5 million in revenue as a result of its activity on Twitter. More than half of that has been generated within the last six months alone.
Here’s what Dell had to say about their Twitter success:
“Our @DellOutlet is now close to 1.5 million followers on Twitter …”
Content has to be at the centre of a successful link building strategy. That’s the verdict from Bing, the new search engine from Microsoft which aims to rival Google. The search engine’s webmaster blog clearly states:
“We’ve said it before, and you’ll hear it said again: content is king …
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