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Monthly Archives: March 2010
Article writing and relaxing
When you first sit down to write an article, it can be a daunting task. Here are Write My Site’s top tips for writing an article that grabs attention.
Make a list – Bullet point all the ideas you would ideally like to cover in your article. Do they fit together as a set?
Guest piece: A profile of the Mattched IT Blog
Matt Chatterley of Mattched IT is our guest author for the first of a series of features about how businesses are using blogs as part of their marketing activities.
Once in a while, I wonder if the premise under which we run the Mattched IT Blog is good or not – then I stop procrastinating and get back to the business at hand – typically writing up another blog post.
Posted in Business Blogging
Tagged blog post, blogs, Business Blogging, business blogs, corporate blogs, Mattched IT, Social Media
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Press release: Corporate blogging still in its infancy
Write My Site has today issued a press release, analysing the results of the latest studies into corporate blogging habits, namely that:
* 80% of corporate blogs are never populated with more than 5 articles; and
* 75% of European organisations have yet to add blogging into the marketing mix
Posted in Business Blogging
Tagged Blog, Blogging, blogging habits, Corporate Blog, Corporate Blogging
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Let your web content tell a story
Great websites are those which reflect the personalities of the people and business they represent. They don’t rely solely on facts and figures to get their point across, but dabble in emotion and anecdote. Such web content works because it creates a story for your business, reaching out to customers on a very human level and catching their interest.
Posted in Web Copywriting
Tagged storytelling, web content, Web Copywriting, website story, website storytelling
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Content marketing ideas
Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.