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Monthly Archives: April 2010
10 classic marketing mistakes: Part 1
I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.
In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.
1. An untargeted approach
Posted in Marketing
Tagged Blog, blog writing, Marketing, marketing mistakes, SEO Copywriting
1 Comment
Article writing: jabberwocky or just plain English?
When addressing specialist subjects, many business writers can slip into the jargon of their trade.
Posted in Article Marketing
Tagged article writing, articles, business writers, search engine optimisation, SEO
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SEO copywriting tips
If you’re looking to get your site picked up by the major search engines, then your copy needs to help attract their attention. The process of creating your content with the search engines in mind is called SEO copywriting.
Posted in Web Copywriting
Tagged search engine optimisation, SEO, SEO Copywriting, web content, Web Copy, Web Copywriting
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Bend the business blogging rules
Blogging is not a formal writing style and as such you don’t always need to adhere to the strictest grammatical or structural forms. Here are our top three rules that you can bend – and one that you shouldn’t.
Posted in Business Blogging
Tagged blog writer, Blogging, business blog writer, Business Blogging, write a blog, write business blog
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