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Monthly Archives: May 2010
Business blogging – what’s in it for me?
We spend a lot of time on this blog talking about the nitty-gritty of blog writing. The finer details of SEO, word count and Google rankings can sometimes obscure the entire point of writing a blog in the first place. So, why should you invest time in business blog writing?
Posted in Business Blogging
Tagged Business Blog, Business Blogging, write a blog, writing a business blog
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10 classic marketing mistakes: Part 2
Welcome to the second and final blog post examining 10 classic marketing mistakes.
6. Being a wallflower
If you don’t ask, you don’t get. Be bold and ask clients and former employers for referrals, and give incentives if necessary. Use your testimonials in all of your marketing material.
Finding the key to keywords
Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!