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Monthly Archives: February 2012
‘What’s On the Web’ interview with Terry Irwin
Further to our radio interview with Malcolm Graham, my co-host and I have sought the opinion of London management consultant [...]
10 ways to write really bad web copy
1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without [...]
A matter of course: Digital marketing comes of age
Digital marketing used to be the junior partner to print, film and product placement. In the days of pop-ups and spam emails, the [...]
ASA ruling against TripAdvisor highlights perils of user-generated content
The easy circulation of information provided by the internet has lead to the meteoric rise of user-generated content, or UGC, [...]