The Telegraph recently posted an interesting article about the new generation of child bloggers who, under the supervision of their parents, make regular posts about topics close to their hearts. Despite the tender ages of their authors, many of these blogs have attracted millions of followers from around the world. This has given the children opportunities they never would have dreamed of when they started blogging – and the same thing can happen for brands!
Blogging is a fundamental tool for your brand which, when used correctly, can open doors in a variety of arenas. If you’re lacking blogging inspiration or simply need a reminder of why you started in the first place, here are three key lessons you can learn from child bloggers:
1. The possibilities for networking are endless
Jake’s Bones is a blog written by Jake McGowan-Lowe, 11, who started researching and posting articles about his interest in, and extensive collection of, bones when he was just 7 years old. Since starting up his blog, Jake has been sent bones from well-wishers from a number of different countries and has even been a source of information for esteemed industry experts like Professor Sue Black from the University of Dundee, who later invited him to use her department’s facilities as a thank you for his help. Jake was thrilled with his high profile interactions:, expressing it thus: “It’s like talking about F1 in the playground and then suddenly Jenson Button turning up!”
Business blogging can bring about these sorts of opportunities too – you never know who is reading your blog, or who might be gaining valuable information from your posts. If you can establish yourself as a thought leader in your industry, readers beyond your immediate client base will begin to recognise your expertise, opening up new opportunities for PR and referrals.
2. Never underestimate the power of sharing
Our second lesson comes from 9 year old Martha Payne of the now world-renowned NeverSeconds blog, which documented her dismal dinners at her local school. When Martha first started writing her blog, beginning with a picture of a somewhat sorry looking pizza and croquette lunch, she asked her dad whether anyone would actually take the time to read about it. He posted about it and sent out a couple of tweets to kick-start the process and, amazingly, it took just three hours for her blog to get 10,000 visitors. At the time of writing, Martha’s blog has had more than 9,000,000 views from countries across the globe – so the answer to her original question appears to be a resounding yes!
Martha’s story highlights the importance of sharing your blog content on your social media profiles. This can really boost your view count and broaden your audience far beyond the scope of your usual readers.
3. Even the best writers need a proofreader
Holly Fratter, 10, is the co-author, along with her mum Sam, of childtasticbooks, a book review blog that she’s been running for a year. “We love reading and we used to just write down what we thought, but then we thought we’d turn it into a blog,” she explains. However, Holly doesn’t just type out her thoughts and hit send straight away – she writes her reviews in a notebook and types them up afterwards, and even after her own double proof, Sam checks them over too. “If I’ve made mistakes we’ll go through them together,” Holly reveals.
Whilst you may not find it necessary to hand write your blog articles before switching on your computer, Holly’s tale does highlight the importance of self-editing – as well as getting a second pair of eyes to give your content the once-over. Remember: Even the most proficient proofreaders find it hard to spot their own mistakes.