One last burst of Christmas spirit might give your followers a warm fuzzy feeling they’ll carry into the new year, and (hopefully) inspire them to make a purchase.
However, at this stage you need to be realistic. You’re probably not going to have time to churn out a load of Christmas blogs, a highly-targeted email series for each segment, holiday videos, and various other types of content. Instead, you’re going to have to decide where to focus your efforts for this final week.
Don’t despair – there are many tweaks you can make to your existing content, rather than creating festive content from scratch. Try some of these tips and you’ll be well on your way to stress-free Christmas content!
5 tips for creating festive content
1. Have a clear plan
So, you need to sit down and come up with a concise plan for the next week. This is a great opportunity to decide what kind of content you want to create in the final push of the year. You could try:
- Email campaigns: Sharing your company’s Christmas opening times, last-minute offers and general festive greetings.
- Tips and advice blogs: Remember, these must be specific to your customers’ Christmas needs. Your users want to be able to find the information they need almost instantly, so why not provide some tutorials to give your product a boost?
- Social media accounts: Schedule social media activity around the days your customers are likely to be checking their news-feeds (so probably not Christmas and Boxing Day) and focus on fun, engaging content. An ugly Christmas jumper competition is always a favourite with followers!
You could give user-generated content a go, but with the current festive frenzy your customers might not have time to contribute, so don’t make this your core focus.
2. Turn your content into a story
“Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse”
This extract is from one of the most popular Christmas poems ever, because it tells a great story.
Find out if you can learn a thing or two from Clement Clarke Moore by injecting story-telling techniques into your festive content! This will help your followers engage with your brand and may even push them to purchase later.
Storytelling is a key part of creating festive content, so don’t miss out this year!
3. Use festive phrases and keywords
Give text a festive slant, and you’ll almost instantly add some Christmas spirit to your content. Don’t worry if you’re stuck, we have a few tips:
Christmas is a great time to apply some seasonal descriptors to your content. Why not try a few of these?
Alliteration and rhyme:
These are great devices to hook the reader and help your content flow. It might be easier to think up some of your own, but here are a few ideas to get you started:
- Secret Santa
- Reason for the season
- Stocking stuffer
- Blustery blizzard
- Winter wonderland
- Gift giving
Wintry wordplay and puns:
Everyone loves a good Christmas cracker joke, so don’t be afraid to put some cheesy one-liners into your content.
- Freeze a jolly good fellow
- Santa was forced to attend a Christmas party because his presents was required
- Elf and safety
- Santa’s helpers or subordinate clauses?
Christmas quotes, films and songs:
See if you can squeeze in a few Mariah Carey lyrics, or channel your inner Grinch while creating festive content. Here are a few of our favourite examples:
- “The best way to spread Christmas cheer is singing loud for all to hear” – Will Ferrell, ‘Elf’
- “It’s the most wonderful time of the year” – Edward Pola and George Wyle, ‘It’s the Most Wonderful Time of the Year’
- “Teacher says every time a bell rings, an angel gets his wings” – Zuzu Bailey, ‘It’s a Wonderful Life’
- “Although it’s been said many times, many ways, Merry Christmas to you” – Nat King Cole, ‘The Christmas Song’
- “Everyone dancin’ merrily in the new old-fashioned way” – Kim Wilde, ‘Rockin’ Around the Christmas Tree’
Choosing specific, Christmas-themed keywords can make a huge difference to your search engine rankings for your festive content.
Try to aim for niche keywords that your audience personas would search for at this time of year. Follow all the SEO best practice rules you know, and see your content soar to the top of the Christmas tree!
4. Don’t overdo it on the selling (unless you’re an ecommerce site)
Christmas is a great time to build trust and a strong personal relationship between you and your prospective clients.
It’s not such a good time for selling B2B services. The person who makes decisions is almost always on holiday, and most people push any big decisions to the new year. Remember this when you’re creating festive content around this time.
However, ecommerce sites can really push products – after all, you could provide your visitors with the perfect last-minute Christmas gift they’ve been seeking! Don’t be too pushy or you’ll drive them elsewhere. Present your product in a fun and useful way, and you might just get a few extra sales this season!
5. Put a Christmas spin on your visual content
As copywriters, we usually focus solely on words. However, we can’t deny that visuals play a huge role in content for the Christmas season – so, you should make the most of this!
Your social media images should represent Christmas traditions and activities; add some festive flair to your channels by tweaking your cover photo, or change the colour scheme of your email campaigns to reflect the season (red, gold and green are great choices!).
You could even make tweaks to your logo or website to make things a little more festive. We’ve added a nifty Santa hat to our logo within our email campaigns, and we’ve come across others who’ve scattered snowflakes throughout their sites. Why not give it a go?
However, you must remember that all your content needs to be recognisable as part of your brand. Otherwise, your visitors won’t associate this festive content with you and all that effort will go to waste.
So, that’s it; five last-minute tips for creating festive content this year. With the new year on the horizon, why not make a resolution to be more prepared next year and reap the benefits that a strong Christmas content offering can bring? It’s worth a shot!