Business blogging is no easy task. It takes time, effort, patience and inspiration, and we know that it’s sometimes difficult to summon up all of those virtues simultaneously! However, business blogging is a hugely worthwhile practice, and one which can generate anything from increased web traffic to a surge in sales. Don’t believe us? The statistics speak for themselves…
1. 60% of businesses have a company blog
Our opening statistic from Blogging World shows us that if your business doesn’t have a blog, it’s now in the minority. Even if you’re not updating, others in your industry probably are. Don’t let them get the upper hand – you need to blog as often as you can in order to maintain your presence in an increasingly competitive market.
2. Once you’ve written 52+ posts on your blog, traffic increases by up to 77%
This statistic from TrafficGenerationCafe is a great incentive to keep on blogging. Even if you’ve already got 52 posts uploaded to your blog, there seems to be a direct correlation between the number of posts and the number of visitors – the more you blog, the more you’ll be seen as a thought leader in your field, and the more likely you’ll become to attract those all-important clients!
3. The average company that blogs get 97% more inbound links
This fun fact from Hubspot shows that business blogging isn’t just a way of generating traffic and leads; it’s also a great way of making friends with Google! Inbound links can make a huge contribution to your company’s SEO efforts – don’t underestimate their importance.
4. Businesses that blog more than 15 times a month get 5x more web traffic than those that don’t blog at all
If this handy little statistic – again, from Hubspot – doesn’t get you typing, we don’t know what will. If you blog 15 times a month (that’s a mere 3-4 posts per week!) your website will gain up to 5 times more visitors than your non blogging competitors.
5. 89% of companies think that blogging will become increasingly important over the next 5 years
If you don’t believe us, believe them! According to Nuvvo.com, almost 9 out 10 businesses believe that blogging will be even more important over the coming years, and with good reason. As the statistics above show, posting regular blogs can give your business a distinct advantage, in terms of lead generation, web traffic, sales and even SEO. Tell us again why you weren’t going to write a blog post today…?
If you’re convinced of the benefits of business blogging but haven’t got the time to do it yourself, get in touch with Write My Site. We have a team of expert writers who specialise in producing blog content – drop us an email [email protected] or call us on 020 8819 9535 to see how we can help.