So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look:
What do we mean by ‘structuring a blog’?
The structure of a blog is how the information is presented to the reader.
What order does it go in? What point(s) are you trying to make? Should you use certain formatting elements? These are all questions you should ask yourself before you start writing.
The best blogs are well thought-out, meticulously planned and have a strong structure. Luckily for you, we have some tips that will help with all of these!
5 tips for structuring a blog
1. Highlight your goal and do lots of research
Before you start structuring anything, you must identify and understand the goal of your piece.
Make sure you know exactly what you’re trying to say, why you’re saying it, and how it relates back to your reader’s wants and needs.
Then, you can start conducting research around that goal. You need to know your topic inside-out, and this is a great opportunity to collect key sources for later.
2. Create a framework
A key part of structuring a blog is coming up with a strong framework. By creating this in advance, you’ll make sure your content stays on track and doesn’t deviate from your goal.
Build on your existing content plan and document the key elements of your blog, including:
- Essential points you need to make
- General areas you want to focus on
- How your content relates to/benefits the audience
- A conclusive point
- Your call to action (CTA)
3. Choose your paragraph subheadings
Subheadings are an effective tool for structuring a blog post. They’re great for readability as they break up the text, but they also ensure you stay on track. As a writer, you need to answer what’s put forward in the subheadings, or you’ll leave your reader confused.
Make sure your subheadings are short and snappy. If you’re writing a how-to/tips blog, make sure you start each subheading with a verb to make it more actionable.
Posing questions in your subheadings is another great idea. These questions should echo the reader’s thoughts and inspire him or her to read on.
Add a touch of humour, a metaphor, or use alliteration to keep things interesting!
4. Plan each paragraph or section
Some people think that planning section headings is enough, but we say go one step further.
Plan your piece paragraph by paragraph so you can be sure of what you’re going to cover at each point. This saves time when writing later and helps you keep the word count down because you’ll be less likely to go off on a tangent!
Here are some tips on structuring a blog’s different sections:
Think about the key points you want to put across in your blog. Remember, you need to frontload the important information to attract the reader’s interest.
Remember to emphasise how reading your blog can benefit the reader and provide value.
Each paragraph should stick to covering one point. Did you ever use the PEE method in school (we promise it’s not as strange as it sounds)?
It stands for ‘Point, Evidence, Explain’. If you make a point, provide evidence and explain it, and you can’t go far wrong.
However, remember that your writing needs to be succinct and precise, so don’t waffle.
This should be a brief summary of what you’ve covered in your blog.
Your conclusion should also make a strong point that encourages action from the reader. That leads us nicely to …
If you choose to use one, a CTA should be simple and clear.
Don’t include more than one CTA however, as this will confuse the reader and cause them to disengage.
When you’re planning each section, think about where you might use some extra formatting. This could include:
- Bullet points (see what we did there?)
- Interactive content
And much more! How you format your blog can make a real difference to how effective it is, so it should be an important consideration when structuring a blog.
5. Focus on transitions
To help the piece flow, the transitions from one paragraph to the other should be seamless.
Do this by linking back to previous paragraphs, concepts or sections, and explaining how one statement might affect another.
You can also use transition words to assist flow, as in the below example:
These make the whole piece come together, as well as seem more conversational and engaging. Yoast likes them too, so they’re worth sprinkling in where possible.
So, that’s a wrap! All the tips you need to start structuring a blog post effectively. Try them out today!