6 unwritten blogging rules you need to know about

Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of.Unwritten blogging rules

But, there’s one small problem with this … if they’re unwritten, how will you find out about them?!

Well, huddle closer friends, we’re going to reveal the most important unwritten blogging rules in this very blog! Read them, use them, share them and shout them from the rooftops – they could make a huge difference to your business!

6 unwritten blogging rules – now written down!

Now, we’ll admit you might already know a couple of these. However, things change as content marketing evolves, so it’s always worth going back over the basics.

1. Pay attention to your title

Your headline is the most important part of your blog. Get this wrong, and no one will click through to read it.

Aim for a short and snappy hook, almost clickbait-esque, to motivate readers to click through. However, it’s important to deliver what you’ve promised in the title – or you’ll lose your readers’ trust!

You must also include your focus keyword, otherwise you don’t stand a chance of being found in organic search. Aim for semantic, query-based, long-tail keywords where possible.

This sounds counter-intuitive (keep the title short but the keyword long), but trust us, it works!

2. Lead the pack

Yes, look to news sites and your competitors for inspiration, but don’t churn out the same old stuff.

Your content needs to be completely original if it’s to be effective. Find a niche angle that will interest your target audience and will encourage them to click, read and share.

3. Be consistent

This is one of the unwritten blogging rules that is most often forgotten, but it’s extremely important.

Consistency is key to creating a strong and recognisable brand voice. Make sure you keep the same tone, style and format across your channels.

Your timing must also be consistent; a blog sent out on Tuesday at 3pm one week, then on Friday at 7pm the following week won’t work! Your followers won’t keep track of an erratic timetable, and neither will the person trying to publish it for you.

Establish regular slots for all your blogs and stick to them to build a strong following.

4. Remember your brand, but be human too

Authenticity is vital to connecting with your audience. After all, if your users don’t feel like they can relate to you, they’re not going to be particularly interested in what you have to say.

The best thing to do is be approachable. Try to stay away from controversial subjects like politics and religion (unless that’s the kind of divisive content you’re aiming for). Taking a stance on these issues can make it tough to sell your product as it could alienate half of your audience.

5. Consider letting someone else write your blog

We might be a little bit biased … but we believe if you want a professional blog, you should hire professionals to write it.

Yes, you can probably write a snappy 500-worder every now and again, but it may not tick all the boxes.

An agency will ensure that your content targets your audience, optimise it for search engines and readability, and give it a thorough edit for spelling and grammar slip-ups. It’s a lengthy process, can you dedicate enough time to do all of that on a weekly basis?

6. Make your blog easily accessible

Many companies hide their blog among random pages on their site. However, you want a big flashing light saying, “BLOG HERE!” (well, not exactly, but you get our drift; blogs should be easy to find).

Make it as straightforward as possible for visitors to access the information they want, and you’ll get more hits than ever.

So, it’s pretty simple. Try out these six unwritten blogging rules and see how successful you can be. Good luck!

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