MBA & Company

Case study: MBA & Company

The client

MBA & Company, a platform for hiring independent professionals for project work.

The challenge

MBA & Company was referred to Write My Site by their SEO agency, having spent the preceding months commissioning content for their blog and website from a wide variety of sources. The quality had been very ‘hit and miss’ and the resulting pieces were taking a lot of time for the company’s small marketing team to edit and bring into a consistent tone.

There was a clear need for a partnership with a single content partner to support the in-house marketing team by providing regular high quality thought-leadership pieces.

The result

We carried out this short interview with Chris Winstanley, MBA & Company’s Head of Marketing, to ask his opinion of our content writing services.

Can you tell us why you decided to partner with Write My Site?

“Write My Site was recommended to us. I met with Emily who came across professionally and took note of my requirements diligently. We agreed on an initial trial and I was very pleased with the quality of the content provided, so we moved to a longer term arrangement.”

Please describe, in your own words, the work Write My Site undertakes for you

“Our primary audiences are Private Equity funds, their portfolio companies and management consultancies. The content that Write My Site provide us with is varied but tends to focus on the areas of consultancy we provide, market commentary on Private Equity deals and appraisals of particular geographic markets that are of interest to our audience.”

What has been your experience of working with us so far?

“The main thing about working with Write My Site is that it’s very easy. We provide a list of blog posts and articles for the month ahead, agree when they will be delivered and then everything just happens. Occasionally we throw in curve balls if we need an additional article written quickly, and the response is always brimming with Can Do Attitude.”

In your opinion, what sort of companies would benefit from our services?

“Every company that understands the social and SEO benefits of a high quality content strategy will benefit from using Write My Site. If you’re also time poor, fastidious about grammar and need your suppliers to have a flexible approach to your work, then you’ll find the right partner here.”