Achieving Gwyneth Paltrow’s blog/life balance

Gwyneth Paltrow blogOscar winner Gwyneth Paltrow has recently revealed that she sees blogging for her website ‘Goop’ as her principle career; ahead of the blockbuster movies that have made her world-famous.

“I wake up with the kids. Breakfast. School run. I have an hour to work out, and then I do Goop until it’s time to pick up the kids,” she revealed in an interview with USA Today. “It’s kind of my real main job … I can only do one movie a year.”

Whilst you may not have a shelf full of film trophies to your name, if your business has a blog, you’re probably trying to balance managing its output alongside several other tasks as well. We all know that blogging is important, but when it’s being juggled with other reports, meetings, conferences and all the other aspects of working life, it can be difficult to give it the attention it deserves.

Achieving a blog/life balance can be tricky, but as Gwyneth proves, it’s definitely do-able. Here are some great tips to help you manage your time and your blog.

Set up Google Alerts

If your blog is all about breaking news and industry updates, try setting up Google Alerts for your main keywords. Once you’ve signed up, you’ll receive a timely email every time a new story is released, without constantly having to check Twitter feeds and news websites. This frees up your time to focus on other projects in the interim, and gives your content team a head start over your competitors when a quick reaction to the latest news is needed.

Stockpile evergreen pieces

Of course there will be quiet times in your industry, but that doesn’t mean that you can let your blog fall silent too. If there’s downtime, have your content agency or team create a batch of evergreen content that you can post whenever there’s a slow news day, or you don’t have time to write a story from scratch. It may seem time consuming, but this type of content will actually prove invaluable when you’ve got nothing else to publish. Plus, evergreen content is universally useful, so it can be referred to time and time again in more current pieces.

Recycle your existing content

Don’t see your content as a one-use only medium – from email newsletters to white papers, videos to web copy, almost all of your copy can be recycle content into an interesting, engaging blog post. Of course, we’re not suggesting that you simply cut and paste, but a genuine recycling process can generate lots of engaging, exciting content that is interesting and useful to your reader.

Encourage guest bloggers

Inviting guest bloggers to contribute to your blog is a great way of getting extra content when your team doesn’t have the time or resources to put it together themselves. Your readers will benefit from the fresh perspective provided by a guest writer with a wealth of expertise and knowledge in your industry. Guest blogging is a mutually beneficial arrangement, so you might be surprised at how many volunteers you get: as long as you vet for quality, they can be an extremely useful resource.

Utilise scheduling software

Going to be out of the office for a few days? Before you go, get your content agency or manager to load up some blog articles into your CMS and schedule them to be posted sporadically throughout the time that you’re away. This will allow you to enjoy your break without having to worry about the void in your timeline, and will reduce the pressure when you return.

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