Content marketing for small businesses? We need to talk! Content marketing for small businesses isn’t easy. Chances are you’re working on a shoestring budget, to tight deadlines, so every decision you make is limited by your scope for producing new content. But, according to new research from G2 Crowd, it sounds like many bosses aren’t…
It’s time to focus more on content for mobile devices More focus is needed on creating content for mobile devices, new research has highlighted. BrightEdge’s latest study indicates that 57% of search traffic now comes from mobile devices, compared to just 43% from desktop. We’ve been at or around this critical mass for quite a…
Consumers are going cuckoo for branded content Consumers love branded content! That’s according to a new study from Ipsos Connect. We’re talking blogs and other written copy, as well as images and videos. When consumers experienced branded content, 51% said they intended to buy from the brand. If a standard advert converted this well, its…
Thought leadership is the key to B2B’s heart 63% of B2B decision-makers believe thought leadership is the best way to gauge the quality of service a supplier can deliver, according to an insightful study from Edelman. And, thought leadership really does convert into leads. 48% of c-suite execs have awarded business as a direct result of thought leadership…
Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months: 96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…
