From Google’s voice search guidelines to political promotions – content marketing trends

From Google’s voice search guidelines to political promotions – content marketing trends

Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the increasing use of related technologies, including: Google Home Amazon Echo/Echo…

From generational marketing to negative content – content marketing trends

From generational marketing to negative content – content marketing trends

Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach.  Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…

From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers are seeing rewards from their efforts and meeting their goals,…

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