How to get budget for content creation
Figuring out how to get budget for content creation is one of the biggest headaches marketing managers face today. Content marketing has now entered the mainstream and businesses are reaping the rewards. That’s why the vast majority will increase their content creation budget over the …
9 reasons to start blogging today
Not yet writing a blog for your business? You should be. Here are 9 reasons why you should start blogging today: 1. Adding between 21 and 51 blog posts to your site boosts traffic by up to 30% … 2. … And when you’ve added …
How to create interesting copy for your ‘boring’ business
Figuring out how to create interesting copy for your ‘boring’ business is key to expanding your customer base and unlocking new opportunities. No business is too grey to present a rainbow of exciting, engaging content to its target audience. But, all too often, businesses lacking …
Use top-notch written content to improve the user experience
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? …
Can emotional narratives work for you?
Emotional narratives are powerful things, but are they right for your business? Here, we’ll take a look at what makes an emotional narrative and whether it could be an effective tool for your business. An effective narrative can make a good piece of content great! …
Should you focus on marketing buzzwords?
Let’s face it, marketing buzzwords can be a bit of a nuisance. One minute you’re having a normal conversation with someone, the next they start spouting a stream of industry clichés and jargon to make themselves sound clever and important. To the recipient, this can …
Why is fact-checking travel content so important?
Fact-checking travel content can seem like a tiresome job, but it’s one that must be done. If your site contains any slip-ups, your credibility will be damaged. The customer won’t be happy, and you can be almost certain that they’ll tell their friends (or give …
6 essential elements of your healthcare content marketing strategy
Your healthcare content marketing strategy should include several types of content to be really effective. But some healthcare and medical companies don’t know where to start when it comes to creating healthcare content. That’s where we come in! Here, we’ll describe the most effective types …
Recruitment content: Know your audience
When writing recruitment content, it’s vital to know your audience well and deliver what it needs. If you don’t, you’ll send out mixed messages and irrelevant content that won’t help you at all. In fact, it could really damage your credibility. So, how do you …
From Google’s voice search guidelines to political promotions – content marketing trends
Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the …
