From content binges to charities: content marketing trends

From content binges to charities: content marketing trends

Content binges?! Marketers must do more to get beyond the pre-drinks Just like we’ve seen with Netflix, consumers want scope to indulge in content binges whenever the mood takes them. According to Demand Gen Report’s ‘2017 Content Preferences Survey‘, 88% of consumers felt overawed by the sheer amount of content now available. Meanwhile, 77% felt…

From search behaviour to St. Patrick’s Day: content marketing trends

From search behaviour to St. Patrick’s Day: content marketing trends

Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords.  Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This presents a challenge to marketers; adapt your keyword terms to…

From success metrics to Facebook’s cheeky chatbot: content marketing trends

From success metrics to Facebook’s cheeky chatbot: content marketing trends

Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, this report offers a glimpse into the future for content…

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