Figuring out how to create interesting copy for your ‘boring’ business is key to expanding your customer base and unlocking new opportunities. No business is too grey to present a rainbow of exciting, engaging content to its target audience. But, all too often, businesses lacking that obvious ‘wow’ factor steer clear of content marketing, fearful…
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? Let’s get started. What is the user experience? The term…
Emotional narratives are powerful things, but are they right for your business? Here, we’ll take a look at what makes an emotional narrative and whether it could be an effective tool for your business. An effective narrative can make a good piece of content great! Storytelling is big news in copywriting at the moment. Pretty…
Let’s face it, marketing buzzwords can be a bit of a nuisance. One minute you’re having a normal conversation with someone, the next they start spouting a stream of industry clichés and jargon to make themselves sound clever and important. To the recipient, this can be both confusing and frustrating… Despite this, we’re pretty sure…
Fact-checking travel content can seem like a tiresome job, but it’s one that must be done. If your site contains any slip-ups, your credibility will be damaged. The customer won’t be happy, and you can be almost certain that they’ll tell their friends (or give you a bad review). Here, we’ll look at how fact-checking…
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