Blog posts are best for qualified leads When it comes to content marketing, your ultimate end goal is to secure qualified leads. You might’ve identified secondary targets; becoming an authoritative voice, developing a regular publication schedule etc. But, it’s called content marketing for a reason, so this should be your main focus. So, it pays to…
You need a more inclusive content marketing strategy There’s a decent chance you need to take a look at your content marketing strategy, and figure out how to get the rest of the company involved. That’s according to Zazzle’s 2017 State of Content Marketing Survey. The latest edition of this mighty tome of insight asked…
Content binges?! Marketers must do more to get beyond the pre-drinks Just like we’ve seen with Netflix, consumers want scope to indulge in content binges whenever the mood takes them. According to Demand Gen Report’s ‘2017 Content Preferences Survey‘, 88% of consumers felt overawed by the sheer amount of content now available. Meanwhile, 77% felt…
Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords. Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This presents a challenge to marketers; adapt your keyword terms to…
Fake news makes content marketing look damn good Fake news has experienced a meteoric rise of late. But, a growing distrust among regular readers of online articles has made them more aware of, and attracted to, content with genuine authenticity. Whether it’s a bank of Macedonian teenagers looking to make a bob or two through…
