Superbowl proves content marketing mantra is pervading conventional ads While it can be tough to understand the bombastic pageantry of the Superbowl this side of the Pond, it is undeniably one of the biggest events in the international marketing calendar. Advertisers are keenly aware of the hundreds of millions of analytical eyes that will be…
Google set to kill shallow content sites in 2016 Google’s Knowledge Graph has enabled programmes like Google Now, Cortana and Siri to find context-based answers to search queries that allow the user to find what they’re looking for without needing to leave the search results page. In Google’s googly eyes, this is more convenient for…
Is it time to be like Bill? Bill is an internet sensation. Bill is loved by some and derided by others, but just keeps on giving advice that is universally relevant. Unless you’ve been hiding under a rock for the last few months, chances are that Bill has popped up in your Facebook feed at…
Have you caught the millennials bug? How to shape content to the new audience In just five years’ time, millennials will make up 50% of the workforce in the US, adopting ever-more senior positions and taking the reins of international commerce. At least, that’s the statistic highlighted in a recent piece by Lucas Miller of…
Customer personas are SO last year – the next social barometer is audience profiling Content marketing is the junction at which advertisers, publishers and social media nodes are set to collide. With the rough and ready terrain of today’s digital landscape providing so many channels and methods to explore, these promotional vehicles are going to…
