It’s said that video will account for 80% of all consumer Internet traffic by 2019. This is a considerable leap from its 64% share in 2014. As a bunch of keen copywriters, we want to take advantage of this boost in popularity. So why not use video to support your written content? Is a clip more…
Good copy can increase traffic, transform perspectives and even convert visitors into leads. However, it’s hard to know exactly how to quantify ‘good’ and how to create copy that meets this definition. Is it enough that Google likes it? Or are there a few more steps to be taken? All will be revealed. What is “good…
Having a one-person marketing team is typical for a small business with limited resources, but if you’re that one person it can be overwhelming. Luckily we’ve picked up a number of tools, tips and tricks that you can use to keep your marketing strategy on track. Take a look: Defining your role as ‘the marketing…
Thought leadership content is one of those terms thrown around by content marketers as a must-have part of your content strategy. However, many people are not sure what to do to elevate their content to the lofty heights of ‘thought leadership’. That’s where we step in. Our aim is to use blogs and other online…
If you ask the average content marketer what the ideal blog article length is, they are invariably unhelpful. “It depends” tends to be the enigmatic answer of choice, but what does it depend on? Topic? Audience? Your star sign? (Though that might have changed now that NASA have updated the solar system!) Blog copywriting is…
