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Author: Bethan Hastelow

Can video support your written content better than anything else?

Can video support your written content better than anything else?

It’s said that video will account for 80% of all consumer Internet traffic by 2019. This is a considerable leap from its 64% share in 2014. As a bunch of keen copywriters, we want to take advantage of this boost in popularity. So why not use video to support your written content? Is a clip more…

Bethan Hastelow October 27, 2016 Blogging Discover

How can you tell if your copy is any good?

How can you tell if your copy is any good?

Good copy can increase traffic, transform perspectives and even convert visitors into leads. However, it’s hard to know exactly how to quantify ‘good’ and how to create copy that meets this definition. Is it enough that Google likes it? Or are there a few more steps to be taken? All will be revealed. What is “good…

Bethan Hastelow October 19, 2016 Blogging, Web Copywriting Discover

The challenges of being a one-person marketing department

The challenges of being a one-person marketing department

Having a one-person marketing team is typical for a small business with limited resources, but if you’re that one person it can be overwhelming. Luckily we’ve picked up a number of tools, tips and tricks that you can use to keep your marketing strategy on track. Take a look: Defining your role as ‘the marketing…

Bethan Hastelow October 13, 2016 Digital Marketing, Marketing Discover

Why thought leadership content is essential for premium brands

Why thought leadership content is essential for premium brands

Thought leadership content is one of those terms thrown around by content marketers as a must-have part of your content strategy. However, many people are not sure what to do to elevate their content to the lofty heights of ‘thought leadership’. That’s where we step in. Our aim is to use blogs and other online…

Bethan Hastelow September 28, 2016 Content Strategy Discover

What is the perfect blog article length?

What is the perfect blog article length?

If you ask the average content marketer what the ideal blog article length is, they are invariably unhelpful. “It depends” tends to be the enigmatic answer of choice, but what does it depend on? Topic? Audience? Your star sign? (Though that might have changed now that NASA have updated the solar system!) Blog copywriting is…

Bethan Hastelow September 22, 2016 Blogging, Digital Marketing Discover
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