Author: Bethan Hastelow

5 elements of an effective email campaign
Your marketing budget: Are you investing in the right areas?
12 content marketing metrics you need to pay attention to
Can you win big with a small content marketing team?
4 ways to personalise your content
From GDPR and content marketing to Trump’s Twitter troubles – content marketing trends
Content marketing and CRO: Can they work in harmony?
How to measure the effectiveness of your content marketing
Should you be thinking about festive content?
How to write Halloween content!