Author: Bethan Hastelow

Building trust through content marketing
7 essentials for the perfect travel page
From the future of content to the BBC’s latest challenge – content marketing trends
Consistency in content: is it really that important?
5 tips for structuring a blog
From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends
What will top B2B content marketers be doing in 2018?
How to stay on top of your content marketing
From Google ranking factors to Twitter’s new character count – content marketing trends
How good content can save you from a PR disaster