6 easy ways to hone your brand voice

6 easy ways to hone your brand voice

Every time your organisation communicates – be it through website copy, a promotional advert, social media post or blog – you’re exercising your brand voice. This might be something you already integrate in your written content, or it might be an idea that’s unfamiliar. If it’s the latter, now’s the time to start paying attention!…

How to get Google to rank your content

How to get Google to rank your content

In today’s highly competitive, global marketplace it’s more crucial than ever for a business to be able to reach its audience online. With a veritable sea of business websites out there, having a strategy to get Google to rank your content is fundamental to getting your business seen. Failure to do so could significantly impact…

Why every copywriter needs an editor

Why every copywriter needs an editor

The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters and editors unite, the result is super-effective content that justifies…