Tough times in PR: Write My Site blogs on

According to an article in the Evening Standard yesterday, the economic downturn is now affecting the PR industry. Medium sized firms in particular are finding it tough, and as a result, some companies are enlarging and extending their reach, while others are concentrating on niche markets and offering a highly specialised and strategic approach. “There’s…

Engaging customers with content

If you want to build brand awareness, improve your relationships with your prospects and boost your profits (and who doesn’t?), then the key lies in customer engagement. To engage your customers, you need to share your knowledge, resources and your thoughts with them. Rather than feeding them repetitive messages about your products and services, the…

Has social media changed journalism?

When the internet first became popular, we saw the advent of ‘citizen journalism’ – reports and photos filed by ordinary people, rather than professional journalists, and posted on blogs and websites worldwide.  This has extended into the commercial sector with consumers able to post on company blogs about products, services and relevant news. Many people…