New words for content writers

Could web writing soon be transformed by a plethora of new terminology? For example, if I were to publish an online article in which I claimed to be a “nonebrity” would you know what I was talking about? Apparently it would mean I had celebrity status for no apparent reason. We can now all point…

The end of free SEO content?

Online publishers are starting to think Rupert Murdoch was right: the “free” web is dead. The global recession has caused advertising revenues to dry up and publishers of SEO content are having to stretch their brains to think how they could make a charging model work. Writing web content has never easily translated into earning…

George Orwell: the original website copywriter?

George Orwell: the original website copywriter?

Most famed for his chilling novel Nineteen Eighty-Four, George Orwell also wrote an essay called Politics and the English Language through which he communicated six simple rules about how to write good English. Considering the essay was published back in 1946, it’s amazing how well Orwell’s language rules translate into advice about how to write for the web. Here they are:…