Another week, another blogging seminar. This time we were ‘oop North’ in Harrogate, to address a forum of retailers operating within the baby and pre-school sector. We were asked to explain how blogging could open the door to the lucrative ‘Mummy market’, so our CEO Emily Hill duly prepared a tailored blogging seminar to explore this topic.
Here are some of the most surprising revelations from our research into this market:
- Mothers of pre-school children are more active on social media than any other consumer group
- 75% of women identify themselves as the primary shoppers for their households (hence why it’s not called the ‘Daddy market’)
- 63% of all Mums with internet access are expected to read blogs in 2014
- 68% of Mums make more purchases online than offline
The most eye-opening statistic of them all, however, was this one:
“55% of active (daily) social media mums said they made their purchase because of a recommendation from a personal review blog.”
The message of the seminar was pretty clear-cut: if you’re trying to sell to mothers of young children, start your own blog, do blogger outreach and get active on social media channels. This is how you’re going to reach your customers.