We spend a lot of time on this blog talking about the nitty-gritty of blog writing. The finer details of SEO, word count and Google rankings can sometimes obscure the entire point of writing a blog in the first place. So, why should you invest time in business blog writing?
First of all, it’s a cost-effective marketing tool. Publishing online can be done at little or no cost across many different platforms, whether you wish to utilise established networks through multimedia sites, create an account with an independent blog platform, or integrate a blog facility into your own website, ensuring continuity of brand identity.
Whichever route you choose, a blog provides an unparalleled opportunity for you to establish yourself as a thought leader in your industry, with a potentially massive audience. The instant, and relatively ephemeral, nature of blog publication means you can create and publish unique web content extremely quickly, reacting to industry developments and current affairs almost before they happen; placing you at the cutting edge of your field.
Returning to the golden rule of web content (i.e. it is all about the customer) blogs are an excellent way to provide advice, answering problems that you know are prevalent amongst your client base. This advice can act as a teaser for your own services, attracting more custom. They also provide a fantastic opportunity to interact with clients through a comments section, creating a dialogue.