Category Archives: Business Blogging

Digital marketing: how to write your content

A content strategy is crucial for any business that wants to generate leads through digital marketing. Without good content, your blog, website and social media accounts will fail to engage either the search engines or your prospects.

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Keeping your business blog going

Despite strong statistical proof that blogging can greatly increase the online visibility of a business, it is still one of the first things to slip in busy periods, or in some cases, let drop all together. So, how do you stay focused on your business blog to ensure you are getting the most out of it?

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The benefits of guest blogging

Some days its hard enough just keeping your own business blog going, so why on earth would you consider writing for someone else’s? How about to raise your profile, create a stronger digital footprint for your website and strengthen your position as an industry expert?

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Business blogs: What’s in a name?

When you first set up a business blog, you have two options for hosting – a standard blog platform such as wordpress.com or self-hosting via a variety of methods. If you sign up to a platform, your blog name will be generated for you in a format …

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Blog writing ideas and inspiration

If you write business blog articles regularly, one of the biggest challenges you’ll face is trying to come up with innovative, engaging, and original ideas. So how do you keep your content fresh and interesting week after week?

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