Is your content striking the right note with your users or falling short of the mark? Keeping your website interesting, relevant and well-organised plays a vital role in maintaining a regular flow of traffic. However, every once in a while, you should stop and ask yourself if your content is actually doing what you want…
Do you manage your organisation’s content? Are you concerned that it might not be striking the right note with customers, it’s out-of-date or it simply doesn’t look like an accurate reflection of your brand? If the answer to any of these is “yes”, then it’s time to consider a content audit. This article will talk…
Are you in charge of your organisation’s content? As much as you might dread it, the time may come when you need to think about a content audit. This article will discuss how to audit your content, the steps to follow and the rationale behind doing so. What is a content audit? A content audit…
Figuring out how to get budget for content creation is one of the biggest headaches marketing managers face today. Content marketing has now entered the mainstream and businesses are reaping the rewards. That’s why the vast majority will increase their content creation budget over the coming year. But, too many bosses are yet to get…
Nothing screams web content overhaul like the onset of a new year. Whilst there’s no physical scrubbing or sweeping involved, giving your web content a good spruce will grant your marketing efforts a much-needed boost for the rest of the year. From updating your website to exploring new kinds of content, here are 10 great…
