Having to explain content marketing to the boss is a struggle that most marketing bods go through at some point. It’s understandable; content marketing can be a hefty investment of time and resources, and calculating ROI can be tricky. It’s an area some may not fully understand, fail to see the return on, and therefore…
Non-mobile optimised sites are about to give marketers a serious headache. Two of the largest digital companies in the world have recently announced new measures to combat non-mobile-friendly sites. You need to get on the optimisation bandwagon (and fast) if you’re going to avoid the new penalties. Here’s some more info to help you out.…
Copywriters and content creators should always aim for awesome content. It helps build an authoritative brand, develop a loyal customer base and generate more leads, so it’s well worth the effort that goes in. So, how can you ensure you write awesome content every time? We’ve created this handy guide to help you out. 7…
Timing in content marketing means everything. The logic behind content marketing is getting the right message out, at the right time, to the right audience. Here we’ll explore the importance of timing in content marketing in more detail, so you can make informed decisions about your publishing schedule. Why does timing in content marketing matter?…
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance, so what are you waiting for? Learn how to pick the best keywords for content writing now! Why you need effective keywords for content writing…
