From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

From brand awareness to Google Fact Check: content marketing trends

From brand awareness to Google Fact Check: content marketing trends

Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for marketing bods to consider: Content punches far above its weight…

How to write content for company intranets

How to write content for company intranets

Company intranets can be effective operational tools – but only when used correctly.  Since their inception in the early ’90s, well-structured intranets have made huge differences to companies around the world: “Internal communications within a company are simplified substantially and make for more success in terms of growth, as productivity increases.” Elcom A good intranet…

From content binges to charities: content marketing trends

From content binges to charities: content marketing trends

Content binges?! Marketers must do more to get beyond the pre-drinks Just like we’ve seen with Netflix, consumers want scope to indulge in content binges whenever the mood takes them. According to Demand Gen Report’s ‘2017 Content Preferences Survey‘, 88% of consumers felt overawed by the sheer amount of content now available. Meanwhile, 77% felt…

From the AI takeover to financial services copywriting – Content Marketing Trends

From the AI takeover to financial services copywriting – Content Marketing Trends

Rise of the machines – will AI replace copywriters one day? We’ve all seen Terminator, iRobot, Metropolis and all those crazy ‘robots take over the world films’. And we’ve probably scoffed in disbelief. But now it’s happening. AI is taking over in a big way. It automates many of the jobs humans do, and does…

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