Successful content is about more than just churning out pages. Find out why it’s important to invest in your content in our latest blog.
Quality over quantity: Why you should invest in your content
Out with the old: Is it time for a content overhaul?
Is your content striking the right note with your users or falling short of the mark? Keeping your website interesting, relevant and well-organised plays a vital role in maintaining a regular flow of traffic. However, every once in a while, you should stop and ask yourself if your content is actually doing what you want…
How to audit your content: step-by-step
Do you manage your organisation’s content? Are you concerned that it might not be striking the right note with customers, it’s out-of-date or it simply doesn’t look like an accurate reflection of your brand? If the answer to any of these is “yes”, then it’s time to consider a content audit. This article will talk…
Why you should bother with a content audit and what you can learn
Are you in charge of your organisation’s content? As much as you might dread it, the time may come when you need to think about a content audit. This article will discuss how to audit your content, the steps to follow and the rationale behind doing so. What is a content audit? A content audit…
How to get budget for content creation
Figuring out how to get budget for content creation is one of the biggest headaches marketing managers face today. Content marketing has now entered the mainstream and businesses are reaping the rewards. That’s why the vast majority will increase their content creation budget over the coming year. But, too many bosses are yet to get…