Figuring out how to create interesting copy for your ‘boring’ business is key to expanding your customer base and unlocking new opportunities. No business is too grey to present a rainbow of exciting, engaging content to its target audience. But, all too often, businesses lacking that obvious ‘wow’ factor steer clear of content marketing, fearful…
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? Let’s get started. What is the user experience? The term…
Fact-checking travel content can seem like a tiresome job, but it’s one that must be done. If your site contains any slip-ups, your credibility will be damaged. The customer won’t be happy, and you can be almost certain that they’ll tell their friends (or give you a bad review). Here, we’ll look at how fact-checking…
When writing recruitment content, it’s vital to know your audience well and deliver what it needs. If you don’t, you’ll send out mixed messages and irrelevant content that won’t help you at all. In fact, it could really damage your credibility. So, how do you get to know your audience? We’ve got a few tips…
Writing healthcare content isn’t as easy as you might think. There’s lots of complex jargon to contend with and you’ve got to triple-check that everything you say is accurate. Of course, you still need a little sparkle to engage your audience – it’s a very competitive market and people aren’t afraid to go elsewhere if…
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