From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

From qualified leads to Quidditch – content marketing trends

From qualified leads to Quidditch – content marketing trends

Blog posts are best for qualified leads When it comes to content marketing, your ultimate end goal is to secure qualified leads.  You might’ve identified secondary targets; becoming an authoritative voice, developing a regular publication schedule etc. But, it’s called content marketing for a reason, so this should be your main focus. So, it pays to…

From content marketing strategy to long-form articles – content marketing trends

From content marketing strategy to long-form articles – content marketing trends

You need a more inclusive content marketing strategy There’s a decent chance you need to take a look at your content marketing strategy, and figure out how to get the rest of the company involved. That’s according to Zazzle’s 2017 State of Content Marketing Survey. The latest edition of this mighty tome of insight asked…

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