From word-of-mouth marketing to Google’s next CEO: content marketing trends

From word-of-mouth marketing to Google’s next CEO: content marketing trends

Content is crucial for word-of-mouth marketing Word-of-mouth marketing (WOMM) – personally recommending a brand, product or service to a friend or family member – makes consumers 90% more likely to buy from a company, according to new research from Invesp. WOMM doesn’t just happen, though. Original, compelling, entertaining and authoritative content is key to getting…

From Google Ranking Factors to Superbowl ads: content marketing trends

From Google Ranking Factors to Superbowl ads: content marketing trends

The most important Google Ranking Factors? Relevant content is top! Understanding the Google Ranking Factors is integral to making sure your marketing efforts get the recognition they deserve.  Aleh Barysevich used his latest Search Engine Journal column to put these factors in order, based on the latest research from SearchMetrics, Backlinko, and SEO PowerSuite. Perhaps…

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