Fact-checking travel content can seem like a tiresome job, but it’s one that must be done. If your site contains any slip-ups, your credibility will be damaged. The customer won’t be happy, and you can be almost certain that they’ll tell their friends (or give you a bad review). Here, we’ll look at how fact-checking…
When writing recruitment content, it’s vital to know your audience well and deliver what it needs. If you don’t, you’ll send out mixed messages and irrelevant content that won’t help you at all. In fact, it could really damage your credibility. So, how do you get to know your audience? We’ve got a few tips…
Writing healthcare content isn’t as easy as you might think. There’s lots of complex jargon to contend with and you’ve got to triple-check that everything you say is accurate. Of course, you still need a little sparkle to engage your audience – it’s a very competitive market and people aren’t afraid to go elsewhere if…
A successful piece of content should increase traffic and improve engagement rates. Sounds simple, right? WRONG! Making headway in this area can be tricky, especially if you don’t know your audience very well. Increasing overall engagement can be a mammoth task. However, there are a few words and phrases you can use to improve engagement…
If you don’t distribute your content properly, no one will see it. All that time, effort and money you put into creating a truly awesome piece of content will go to waste because it won’t reach your target audience. So, for every type of content you create (be that blogs, white papers, guides, emails, infographics,…
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