Nothing screams web content overhaul like the onset of a new year. Whilst there’s no physical scrubbing or sweeping involved, giving your web content a good spruce will give your marketing efforts a much-needed boost for the rest of the year. From updating your website to exploring new kinds of content, here are 10 great…
“Much bigger websites are already taking the top spots for your chosen keywords. I’d recommend we target less competitive keywords.” If you hear these words come out of your copywriter’s mouth, channel your inner Lord Sugar and fire that copywriter. But why? Doesn’t it follow that you’ll more easily get onto page 1 for keywords…
Figuring out how to create interesting copy for your ‘boring’ business is key to expanding your customer base and unlocking new opportunities. No business is too grey to present a rainbow of exciting, engaging content to its target audience. But, all too often, businesses lacking that obvious ‘wow’ factor steer clear of content marketing, fearful…
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? Let’s get started. What is the user experience? The term…
Fact-checking travel content can seem like a tiresome job, but it’s one that must be done. If your site contains any slip-ups, your credibility will be damaged. The customer won’t be happy, and you can be almost certain that they’ll tell their friends (or give you a bad review). Here, we’ll look at how fact-checking…
