When was the last time you had a really good look through your content? Can’t remember? Well, that means you should undertake a content audit right now! Like with anything, websites date over time. Ideally, content should develop alongside a business, but this doesn’t always happen. A content audit and overhaul allows you to adjust…
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…
Educational content is a key part of content marketing, but some businesses are still scared to use it. “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…
Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand. New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep learning for content marketing, but there’s hope for the other…
“How do you beat writer’s block?” It’s a question every frustrated copywriter has asked at least once in their career, though no one has a concrete answer. We’ve had a think and come up with our top 15 tips to beat writer’s block. So, next time you’re lost for words, you can fix it quickly…
