There’s a lot of content out there. So, it’s no surprise that people around the world are embracing unconventional content marketing techniques. 42.5% of companies increased their content marketing staff levels in 2016. That’s almost double the amount of marketers churning out content as this time last year. So we really need to find a way to stand…
Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months: 96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…
When was the last time you had a really good look through your content? Can’t remember? Well, that means you should undertake a content audit right now! Like with anything, websites date over time. Ideally, content should develop alongside a business, but this doesn’t always happen. A content audit and overhaul allows you to adjust…
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…
Educational content is a key part of content marketing, but some businesses are still scared to use it. “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…
