How to write healthcare content

How to write healthcare content

Writing healthcare content isn’t as easy as you might think. There’s lots of complex jargon to contend with and you’ve got to triple-check that everything you say is accurate. Of course, you still need a little sparkle to engage your audience – it’s a very competitive market and people aren’t afraid to go elsewhere if…

From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

Content marketing team structure doesn’t dictate success According to a new study from Skyword, there’s no real association between content marketing team structure and end results. This is great news for solopreneurs and SMEs who lack the financial clout to invest like the big dogs. As long as you’re smart about content marketing, you can…

From content marketing commitment to Google’s new-found conscience – content marketing trends

From content marketing commitment to Google’s new-found conscience – content marketing trends

Increase your content marketing commitment for better results New research from Content Marketing Institute has cast light on the significance of content marketing commitment for brands today. According to its authoritative ‘Content Marketing in the UK 2018: Benchmarks, Budgets, and Trends‘ report, brands that are ‘extremely’ committed to content marketing benefit far more than those…