From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

From blog sharing to the perils of over-personalisation: content marketing trends

From blog sharing to the perils of over-personalisation: content marketing trends

800% spike in posts puts premium on blog sharing Blog sharing is an integral part of content marketing. Recently, content marketer’s biggest worry has been how many posts their publishing. However, this means that a worrying trend in blog sharing rates has been overlooked. The average number of blogs published by brands each month has…