From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

From content marketing team structure to ‘Whopper Neutrality’ – content marketing trends

Content marketing team structure doesn’t dictate success According to a new study from Skyword, there’s no real association between content marketing team structure and end results. This is great news for solopreneurs and SMEs who lack the financial clout to invest like the big dogs. As long as you’re smart about content marketing, you can…

From content marketing commitment to Google’s new-found conscience – content marketing trends

From content marketing commitment to Google’s new-found conscience – content marketing trends

Increase your content marketing commitment for better results New research from Content Marketing Institute has cast light on the significance of content marketing commitment for brands today. According to its authoritative ‘Content Marketing in the UK 2018: Benchmarks, Budgets, and Trends‘ report, brands that are ‘extremely’ committed to content marketing benefit far more than those…

From Google’s voice search guidelines to political promotions – content marketing trends

From Google’s voice search guidelines to political promotions – content marketing trends

Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the increasing use of related technologies, including: Google Home Amazon Echo/Echo…