Article marketing checklist

Article marketing is one of the most effective ways to build quality backlinks to your website, and raise your site’s profile in the search results. By regularly writing informative and non-commercial articles within your area of expertise and publishing them on a selection of article syndication websites, such as ezinearticles.com, you can build up a network of links that will push your own site higher up in the search engine results for your keywords.

Content marketing ideas

Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.