Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.
Content has to be at the centre of a successful link building strategy. That’s the verdict from Bing, the new search engine from Microsoft which aims to rival Google. The search engine’s webmaster blog clearly states:
“We’ve said it before, and you’ll hear it said again: content is king …
1) It’s gotta be regular! If you want your website to appear anywhere in Google, you MUST update it with fresh SEO content on a regular basis. At a minimum, you need to be adding content to your site once a week – if you can do it more often, that’s even better.