A content strategy is crucial for any business that wants to generate leads through digital marketing. Without good content, your blog, website and social media accounts will fail to engage either the search engines or your prospects.
Welcome to the second and final blog post examining 10 classic marketing mistakes.
6. Being a wallflower
If you don’t ask, you don’t get. Be bold and ask clients and former employers for referrals, and give incentives if necessary. Use your testimonials in all of your marketing material.
I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.
In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.
1. An untargeted approach
Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.
Content has to be at the centre of a successful link building strategy. That’s the verdict from Bing, the new search engine from Microsoft which aims to rival Google. The search engine’s webmaster blog clearly states:
“We’ve said it before, and you’ll hear it said again: content is king …