Christmas is just around the corner, but it’s not too late to get on the ‘nice list’ for content marketing in 2017. If you stick to content marketing best practice (and add a touch of festive sparkle) you’ll avoid finding a lump of coal in your stocking! Not sure where to start? Don’t worry, we…
Net neutrality repeal matters … a lot We gave you a cheeky taster of the latest net neutrality developments in last week’s edition. However, the implications of this potential shift are so epic, we’ve decided to come back for a bigger bite of the cherry. So, without further ado, let’s get stuck in to this…
Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily for you, we’ve done just that! Take a look at…
A marketing budget never seems to stretch far enough – it’s one of the cruel jokes of our industry. This means prioritising different areas of your marketing strategy, but how do you make that call? What if producing high-quality content means sacrificing paid advertising on a social media channel that’s worth investing in? It’s difficult,…
Keeping an eye on your content marketing metrics can help you see how your content is performing. However, some content marketing metrics are more important than others, so you need to choose which ones to prioritise. To save you time, we’ve created a list of the top 12 metrics content marketers should focus on. So,…
