Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily for you, we’ve done just that! Take a look at…
A marketing budget never seems to stretch far enough – it’s one of the cruel jokes of our industry. This means prioritising different areas of your marketing strategy, but how do you make that call? What if producing high-quality content means sacrificing paid advertising on a social media channel that’s worth investing in? It’s difficult,…
Keeping an eye on your content marketing metrics can help you see how your content is performing. However, some content marketing metrics are more important than others, so you need to choose which ones to prioritise. To save you time, we’ve created a list of the top 12 metrics content marketers should focus on. So,…
To really connect with your audience, you need to personalise your content. Consider your readers’ needs, wants and desires, then create top-notch content that will fulfil these and push them down the sales funnel. Sounds simple, right? Wrong – it can be a little tricky. 60% of marketers struggle to personalise their content in real…
One big quibble people have is that it can be tricky to measure the effectiveness of your content marketing. Because of this, many believe the entire concept isn’t worthwhile. However, this is far from true! It’s easier than ever before to measure the effectiveness of your content marketing efforts. You just need to know how…
