From CX to print content: content marketing trends

From CX to print content: content marketing trends

B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions.  89% of companies are now actively engaging in CX. It might be time to think again about your stake in this process; how you can create not just…

Poor business writing skills cost US $400bn every year

Poor business writing skills cost US $400bn every year

US corporations are haemorrhaging cash due to substandard business writing skills, according to Josh Bernoff’s insightful new study. 81% of businesspeople surveyed agreed that trying to understand poorly constructed business writing wastes too much of their time. Bernoff’s major revelation is to put a figure on the time wasted, and it’s just shy of $400bn.…

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