From About Us page content to museum Twitter spats – content marketing trends

From About Us page content to museum Twitter spats – content marketing trends

How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings.  Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…

From converting leads to The Beano – content marketing trends

From converting leads to The Beano – content marketing trends

Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months:  96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…

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