Promoting your content should be at the top of your priorities list – after all, you want as many people as possible to see it. Many marketers write a fantastic hard-hitting blog, blast it out across social media and then forget about it. This seems like a shame, given that the average time it takes…
WordPress: there’ll always be a place for website-based publishers In an age where social media/publisher apps like Facebook, Twitter and Medium seem to be taking over, what’s happening to website-based publishers? Are they becoming obsolete? WordPress doesn’t think so… Cameron Albert-Deitch asked the main website-based publishers this question: “We live in a world where cell phones…
Having a one-person marketing team is typical for a small business with limited resources, but if you’re that one person it can be overwhelming. Luckily we’ve picked up a number of tools, tips and tricks that you can use to keep your marketing strategy on track. Take a look: Defining your role as ‘the marketing…
If you ask the average content marketer what the ideal blog article length is, they are invariably unhelpful. “It depends” tends to be the enigmatic answer of choice, but what does it depend on? Topic? Audience? Your star sign? (Though that might have changed now that NASA have updated the solar system!) Blog copywriting is…
The sales funnel is an idea every marketer should keep in mind. It’s an effective way of targeting your audience, and keeping track of them as they go through the sales process. It’s inevitable that your pool of potential customers will shrink as it goes through the funnel. However, your aim as a marketer should…
