Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…
Promoting your content should be at the top of your priorities list – after all, you want as many people as possible to see it. Many marketers write a fantastic hard-hitting blog, blast it out across social media and then forget about it. This seems like a shame, given that the average time it takes…
WordPress: there’ll always be a place for website-based publishers In an age where social media/publisher apps like Facebook, Twitter and Medium seem to be taking over, what’s happening to website-based publishers? Are they becoming obsolete? WordPress doesn’t think so… Cameron Albert-Deitch asked the main website-based publishers this question: “We live in a world where cell phones…
Having a one-person marketing team is typical for a small business with limited resources, but if you’re that one person it can be overwhelming. Luckily we’ve picked up a number of tools, tips and tricks that you can use to keep your marketing strategy on track. Take a look: Defining your role as ‘the marketing…
If you ask the average content marketer what the ideal blog article length is, they are invariably unhelpful. “It depends” tends to be the enigmatic answer of choice, but what does it depend on? Topic? Audience? Your star sign? (Though that might have changed now that NASA have updated the solar system!) Blog copywriting is…
