Why your audience craves educational written content from your brand

Why your audience craves educational written content from your brand

Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…

From WordPress on website-based publishers to teens reading fake news: content marketing trends

From WordPress on website-based publishers to teens reading fake news: content marketing trends

WordPress: there’ll always be a place for website-based publishers In an age where social media/publisher apps like Facebook, Twitter and Medium seem to be taking over, what’s happening to website-based publishers? Are they becoming obsolete? WordPress doesn’t think so… Cameron Albert-Deitch asked the main website-based publishers this question: “We live in a world where cell phones…