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Category Archives: Digital Marketing
Strategist outlines possible plans for mobile search
In an article for the internet and media advertising site ADOTAS, an expert has outlined some potential mobile web marketing strategies for the coming year.
John McCarthy, Senior Director at American internet marketing firm WebMetro, offered the pointers on the basis of his company’s work for a particular client. There was a 200% rise in mobile traffic from 2009-10 and, the mobile traffic during the month of May was at 80% of the December 2009 total.
Also posted in Marketing
Tagged ADOTAS, mobile marketing, mobile search, mobile web marketing, web marketing, WebMetro
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Digital marketing: how to write your content
A content strategy is crucial for any business that wants to generate leads through digital marketing. Without good content, your blog, website and social media accounts will fail to engage either the search engines or your prospects.
Also posted in Business Blogging
Tagged Blogging, Business Blog, content marketing, content strategy, Digital Marketing, write blog
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Write My Site at the London Business Awards
I recently attended the HSBC-sponsored London Business Awards on behalf of Write My Site, as we had been nominated as finalist in the ‘On-line Business of the Year’ category. The timing could have been better, as the award ceremony fell just a few hours after I stepped off a 14 hour flight from Vietnam, but I was nevertheless honoured to attend.
Also posted in Internet Technology
Tagged HSBC, London Business Awards, On-line Business of the Year, Write My Site
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5 tips for a successful keyword strategy
I went to a Google Adwords seminar recently, courtesy of I.T. support and training company Lucidica, and learned some useful strategies for bidding on selected keywords.
Also posted in Search Engine Marketing
Tagged Google Adwords, keyword strategies, keywords, Lucidica
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The benefits of guest blogging
Some days its hard enough just keeping your own business blog going, so why on earth would you consider writing for someone else’s? How about to raise your profile, create a stronger digital footprint for your website and strengthen your position as an industry expert?