The GDPR initiative is almost here, but we have a feeling that many marketers aren’t sure what this means. Now, we’re no legal experts, but we have done a little research on how the GDPR might affect content marketers over the coming months. While you should always seek expert advice, this blog should help you…
With the year almost over, we thought we’d take this opportunity to give you a run-down of the biggest content marketing trends 2017 had to offer. So, sit back with a well-earned mulled wine and take a leisurely look at our annual round-up of key industry trends! What were the biggest content marketing trends of…
With one week to go, you might think it’s too late to start creating festive content, but you’d be mistaken! One last burst of Christmas spirit might give your followers a warm fuzzy feeling they’ll carry into the new year, and (hopefully) inspire them to make a purchase. However, at this stage you need to…
Will SEO and content marketing work together in 2018? SEO and content marketing have long been separate entities. However, new research suggests they’ll come together to become a force to be reckoned with in 2018. 57% of respondents claim that ‘relevant content creation’ is the most effective SEO tactic they use to achieve their goals.…
Content marketing is evolving, and you need to keep up. As we’re approaching end of the year, we thought it was the right time to assess what content marketing is and how it’s changing to encompass new technology and theories. Boy, did we get more than we bargained for! Content marketing is evolving in such…
