Why your brand needs a content audit now
When was the last time you had a really good look through your content? Can’t remember? Well, that means you should undertake a content audit right now! Like with anything, websites date over time. Ideally, content should develop alongside a business, but this doesn’t always …
From B2B content to Google's news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into …
From B2B content to Google’s news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into …
Educational content: Show how much you know (without giving it all away)
Educational content is a key part of content marketing, but some businesses are still scared to use it. “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so …
From embracing artificial intelligence to top-notch wedding speeches – content marketing trends
Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand. New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep …
From product launches to 'SEO: The Movie' – content marketing trends
Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses. Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what …
From product launches to ‘SEO: The Movie’ – content marketing trends
Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses. Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what …
From marketing to women to construction copywriting – content marketing trends
Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required. The survey featured a sample of over 4,000 women from five global markets. …
Rule 1 of content marketing: don't be afraid to fail!
“Failure is not an option” – the unofficial motto of Apollo 13. While that might be true for astronauts slingshotting around the moon, for us copywriters failure is an option. And a valuable one at that! Content marketing is all about the creativity, and like …
Rule 1 of content marketing: don’t be afraid to fail!
“Failure is not an option” – the unofficial motto of Apollo 13. While that might be true for astronauts slingshotting around the moon, for us copywriters failure is an option. And a valuable one at that! Content marketing is all about the creativity, and like …
