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Category Archives: Digital Marketing
Digital marketing: how to write your content
A content strategy is crucial for any business that wants to generate leads through digital marketing. Without good content, your blog, website and social media accounts will fail to engage either the search engines or your prospects.
Also posted in Business Blogging
Tagged Blogging, Business Blog, content marketing, content strategy, Digital Marketing, write blog
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Write My Site at the London Business Awards
I recently attended the HSBC-sponsored London Business Awards on behalf of Write My Site, as we had been nominated as finalist in the ‘On-line Business of the Year’ category. The timing could have been better, as the award ceremony fell just a few hours after I stepped off a 14 hour flight from Vietnam, but I was nevertheless honoured to attend.
Also posted in Internet Technology
Tagged HSBC, London Business Awards, On-line Business of the Year, Write My Site
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5 tips for a successful keyword strategy
I went to a Google Adwords seminar recently, courtesy of I.T. support and training company Lucidica, and learned some useful strategies for bidding on selected keywords.
Also posted in Search Engine Marketing
Tagged Google Adwords, keyword strategies, keywords, Lucidica
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The benefits of guest blogging
Some days its hard enough just keeping your own business blog going, so why on earth would you consider writing for someone else’s? How about to raise your profile, create a stronger digital footprint for your website and strengthen your position as an industry expert?
Content marketing ideas
Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.