From B2B content to Google’s news feed – content marketing trends

From B2B content to Google’s news feed – content marketing trends

B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor.  That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…

Educational content: Show how much you know (without giving it all away)

Educational content: Show how much you know (without giving it all away)

Educational content is a key part of content marketing, but some businesses are still scared to use it.  “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…

From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand.  New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep learning for content marketing, but there’s hope for the other…

From product launches to ‘SEO: The Movie’ – content marketing trends

From product launches to ‘SEO: The Movie’ – content marketing trends

Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses.  Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…

From marketing to women to construction copywriting – content marketing trends

From marketing to women to construction copywriting – content marketing trends

Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required.  The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…