From marketing to women to construction copywriting – content marketing trends

From marketing to women to construction copywriting – content marketing trends

Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required.  The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…

From marketing content to Google ads – content marketing trends

From marketing content to Google ads – content marketing trends

‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s the headline conclusion from Gartner’s ‘Market Guide for Content Marketing…