From CX to print content: content marketing trends

From CX to print content: content marketing trends

B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions.  89% of companies are now actively engaging in CX. It might be time to think again about your stake in this process; how you can create not just…

Poor business writing skills cost US $400bn every year

Poor business writing skills cost US $400bn every year

US corporations are haemorrhaging cash due to substandard business writing skills, according to Josh Bernoff’s insightful new study. 81% of businesspeople surveyed agreed that trying to understand poorly constructed business writing wastes too much of their time. Bernoff’s major revelation is to put a figure on the time wasted, and it’s just shy of $400bn.…

How to boost your blog writing with supporting statistics

How to boost your blog writing with supporting statistics

Strong supporting statistics can take your blog from ‘good’ to ‘great’. They bolster your authority, establish you as a trustworthy source and strengthen your argument. If used correctly, supporting statistics and data can help your content make a strong impact. So, let’s look a little closer at how we can use statistics to boost our…