From research content and original data to Trump’s language choices: content marketing trends

From research content and original data to Trump’s language choices: content marketing trends

Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data as the content that performs best for their company. Blowing…

Why your audience craves educational written content from your brand

Why your audience craves educational written content from your brand

Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…

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