6 easy ways to hone your brand voice

6 easy ways to hone your brand voice

Every time your organisation communicates – be it through website copy, a promotional advert, social media post or blog – you’re exercising your brand voice. This might be something you already integrate in your written content, or it might be an idea that’s unfamiliar. If it’s the latter, now’s the time to start paying attention!…

From converting leads to The Beano – content marketing trends

From converting leads to The Beano – content marketing trends

Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months:  96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…

From B2B content to Google’s news feed – content marketing trends

From B2B content to Google’s news feed – content marketing trends

B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor.  That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…

From product launches to ‘SEO: The Movie’ – content marketing trends

From product launches to ‘SEO: The Movie’ – content marketing trends

Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses.  Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…