Category Archives: Marketing

Engagement rather than selling – the way to business success

If you want to build brand awareness, improve your relationships with your prospects and boost your profits (and who doesn’t?), [...]

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News alert: ‘Win a blog for a year’ competition to launch at Marketing Week Live

A new competition is to launch at Marketing Week Live which will give brands the chance to have their blog [...]

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News alert: Write My Site founder to speak at Marketing Week Live

Emily Hill, founder of online copywriting agency Write My Site, is to deliver a seminar at the forthcoming Online Marketing [...]

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The future of the digital agency: strategic partnerships

Ten years ago, digital agencies barely existed. Now the hipper parts of cities across the country are full of them. [...]

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Strategist outlines possible plans for mobile search

In an article for the internet and media advertising site ADOTAS, an expert has outlined some potential mobile web marketing strategies for the coming year.

John McCarthy, Senior Director at American internet marketing firm WebMetro, offered the pointers on the basis of his company’s work for a particular client. There was a 200% rise in mobile traffic from 2009-10 and, the mobile traffic during the month of May was at 80% of the December 2009 total.

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