From marketing content to Google ads – content marketing trends

From marketing content to Google ads – content marketing trends

‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s the headline conclusion from Gartner’s ‘Market Guide for Content Marketing…

From research content and original data to Trump’s language choices: content marketing trends

From research content and original data to Trump’s language choices: content marketing trends

Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data as the content that performs best for their company. Blowing…