From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

What does Google think about content syndication?

What does Google think about content syndication?

Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively, content syndication can develop your reputation and online visibility. You just need to know what you’re doing and understand the limitations. What…