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Category Archives: Search Engine Marketing
Bing’s verdict on link building: content is king!
Content has to be at the centre of a successful link building strategy. That’s the verdict from Bing, the new search engine from Microsoft which aims to rival Google. The search engine’s webmaster blog clearly states:
“We’ve said it before, and you’ll hear it said again: content is king …
Search engines shift to real-time results
Google and Twitter have announced a partnership which will give Google access to the full feed of every user’s “tweets”. The move is the strongest indication yet that the search engines are moving towards real-time search results.
Also posted in Digital Marketing, Internet Technology
Tagged Bing, Blog, Facebook, Google and Twitter, regular content, web content
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The 3 golden rules of SEO content
1) It’s gotta be regular! If you want your website to appear anywhere in Google, you MUST update it with fresh SEO content on a regular basis. At a minimum, you need to be adding content to your site once a week – if you can do it more often, that’s even better.
Social Media Marketing Checklist
1. Retweet 7 things – to my mind, retweeting is the life blood of Twitter, and sharing of information is key. But let’s not forget, retweeting someone’s tweets instils a sense of loyalty too, and they’re more likely to retweet your items in return. DON’T retweet willy nilly – before doing so think “Are my followers going to be interested in this?”
Also posted in Business Blogging, Digital Marketing, Social Media, Web Copywriting
Tagged Blog, Blogging, blogs, Facebook, forums, LinkedIn, Social Media, social media marketing, social networking, Twitter
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Guest blogging: the low-down
One of the best ways to get your company name out there in cyberspace is to publish articles – both [...]