From search behaviour to St. Patrick’s Day: content marketing trends

From search behaviour to St. Patrick’s Day: content marketing trends

Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords.  Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This presents a challenge to marketers; adapt your keyword terms to…

What does Google think about content syndication?

What does Google think about content syndication?

Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively, content syndication can develop your reputation and online visibility. You just need to know what you’re doing and understand the limitations. What…

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