From search behaviour to St. Patrick’s Day: content marketing trends

From search behaviour to St. Patrick’s Day: content marketing trends

Jumpshot data shines light on search behaviour New research tells us that search behaviour in 2017 is changing the way we should be formatting keywords.  Since the rise of voice search via Siri, Alexa and co., we’ve expected a surge in question-based search terms. This presents a challenge to marketers; adapt your keyword terms to…

From the death of websites to Facebook’s lack of reach – content marketing trends

From the death of websites to Facebook’s lack of reach – content marketing trends

Improved virtual assistants could sound death-knell for traditional website model We’ve made some pretty bold claims about voice activated search and digital personal assistants at Write My Site. But this one’s set to be a chart-topper. What if the likes of Siri, Cortana, Google Now et al weren’t just set to grow (stay with me…

From Twitter updates to artisanal content – content marketing trends

From Twitter updates to artisanal content – content marketing trends

More space for content on Twitter This week, Twitter revealed that @-replies and media attachments would no longer eat into the platform’s famous 140-character per post limit. The social media leviathan also announced that it would be enabling users to retweet and quote from their own tweets without the need to count their characters. But,…

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