12 spelling, punctuation and grammar mistakes copywriters should check for

12 spelling, punctuation and grammar mistakes copywriters should check for

There are lots of common mistakes that copywriters should check for before submitting content to a client.  Copywriters are not infallible; we’re only human and we’re all subject to a lapse of concentration, or a slip of the keyboard. That’s why a thorough copy-edit and proofread should always be part of the copywriting process.  A copy-edit will prevent any howlers and save you losing face with…

From content marketing for small businesses, to popular ‘How to’s – content marketing trends

From content marketing for small businesses, to popular ‘How to’s – content marketing trends

Content marketing for small businesses? We need to talk!  Content marketing for small businesses isn’t easy.  Chances are you’re working on a shoestring budget, to tight deadlines, so every decision you make is limited by your scope for producing new content. But, according to new research from G2 Crowd, it sounds like many bosses aren’t…

From thought leadership to Buzzfeed’s ‘TastyOneTop’ – content marketing trends

From thought leadership to Buzzfeed’s ‘TastyOneTop’ – content marketing trends

Thought leadership is the key to B2B’s heart 63% of B2B decision-makers believe thought leadership is the best way to gauge the quality of service a supplier can deliver, according to an insightful study from Edelman. And, thought leadership really does convert into leads. 48% of c-suite execs have awarded business as a direct result of thought leadership…

From converting leads to The Beano – content marketing trends

From converting leads to The Beano – content marketing trends

Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months:  96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…

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