by Emily Hill | Jun 14, 2022 | Copywriting
This post was originally published in October 2015, and was updated in June 2022. Food blogs and websites have only grown in popularity since we originally published this blog. Restaurants, food retailers and producers need to work hard to get noticed in the industry....
by Emily Hill | Dec 31, 2021 | Content Strategy, Copywriting
This post was originally published in October 2015, and was updated in December 2021. Want your content to ‘take off’ in the competitive travel sector? If you’re a tour operator, airline, booking site or travel blog, you need to work hard to get your content...
by Emily Hill | Oct 21, 2020 | Copywriting
We originally published this piece in March 2015. Due to its ongoing popularity, we updated it with new copywriting statistics in October 2020. Investing in copywriting can make a real difference to the success of your business. Good copy is about more than just...
by Emily Hill | Jun 8, 2020 | Copywriting
Has your agency been tasked with running a large scale content project? Working with a large volume of content, with various stakeholders and contributors, is undeniably more complex than pushing out a weekly blog or a series of social media posts. This is why it pays...
by Emily Hill | May 19, 2020 | Copywriting
Most businesses need to make adjustments to their written comms (website, social media pages, and emails) in the context of the COVID pandemic. For some, such as a restaurant that now has to become a takeaway business, this means a complete overhaul of the core...
by Emily Hill | Sep 25, 2019 | Copywriting
Your Home page is the virtual window to your organisation and is generally the page that pulls in most of the traffic to your site. With this in mind, it needs to have wide-ranging appeal and present a clear overview of what your organisation has to offer. This...