Poor business writing skills cost US $400bn every year

Poor business writing skills cost US $400bn every year

US corporations are haemorrhaging cash due to substandard business writing skills, according to Josh Bernoff’s insightful new study. 81% of businesspeople surveyed agreed that trying to understand poorly constructed business writing wastes too much of their time. Bernoff’s major revelation is to put a figure on the time wasted, and it’s just shy of $400bn.…

How to boost your blog writing with supporting statistics

How to boost your blog writing with supporting statistics

Strong supporting statistics can take your blog from ‘good’ to ‘great’. They bolster your authority, establish you as a trustworthy source and strengthen your argument. If used correctly, supporting statistics and data can help your content make a strong impact. So, let’s look a little closer at how we can use statistics to boost our…

From research content and original data to Trump’s language choices: content marketing trends

From research content and original data to Trump’s language choices: content marketing trends

Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data as the content that performs best for their company. Blowing…