From brand awareness to ‘alternative facts’: content marketing trends

From brand awareness to ‘alternative facts’: content marketing trends

Brand awareness is the goal, brand story is the key Increasing brand awareness is the top priority for almost half of content marketers today. This is according to Clutch’s 2016 Content Marketing Survey. 49% of content marketers cited brand awareness as their top priority. *Graphs courtesy of Clutch The study also shone light on the…

Poor business writing skills cost US $400bn every year

Poor business writing skills cost US $400bn every year

US corporations are haemorrhaging cash due to substandard business writing skills, according to Josh Bernoff’s insightful new study. 81% of businesspeople surveyed agreed that trying to understand poorly constructed business writing wastes too much of their time. Bernoff’s major revelation is to put a figure on the time wasted, and it’s just shy of $400bn.…

How to boost your blog writing with supporting statistics

How to boost your blog writing with supporting statistics

Strong supporting statistics can take your blog from ‘good’ to ‘great’. They bolster your authority, establish you as a trustworthy source and strengthen your argument. If used correctly, supporting statistics and data can help your content make a strong impact. So, let’s look a little closer at how we can use statistics to boost our…