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Category Archives: Web Copywriting
5 ways to proofread your own copy
Copywriting, whether for a website, blog or article, can be a painstaking business. Once the copywriting is complete, the hardest part begins: objectively reading, editing and proofing your own copy. So, how can you be sure that what you’ve got is the best it can be?
Fundraising for Samaritans
In just under a month’s time, our founder, Emily Hill, will be cycling 450kms of Vietnamese road. The aim is to raise £3,475 for Samaritans, a charity with 17,000 volunteers and 201 branches across the UK.
Tagged bike challenge, cycling, Emily Hill, Samaritans, Vietnam
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Key metrics for web copy
Recently on this blog, we discussed the importance of keyword density when writing web copy. The percentage of times a keyword appears is a key metric used by Google when sorting page rankings.
Attention-grabbing web copy
With so many web pages and only so many hours in the day; potential customers will spend only seconds looking at your site before moving on – so how can you make those seconds count?
Finding the key to keywords
Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!