10 ways to write really bad web copy

1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without actually spelling out what you do. 3. Don’t bother to include keywords in your titles, copy and anchor text. 4. Put fake testimonials on your home page (or anywhere, for that matter). 5. Add unnecessary text just to…