10 ways to write really bad web copy

1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without actually spelling out what you do. 3. Don’t bother to include keywords in your titles, copy and anchor text. 4. Put fake testimonials on your home page (or anywhere, for that matter). 5. Add unnecessary text just to…

How to write a product description

Far too  many e-tailers have websites that feature lengthy product descriptions with very little zest or creativity. Writing product descriptions is an art that can help to boost online sales, but in a hundred words or less it can be difficult to convey all the great features that your product has to offer! When you’re writing…