In just under a month’s time, our founder, Emily Hill, will be cycling 450kms of Vietnamese road. The aim is to raise £3,475 for Samaritans, a charity with 17,000 volunteers and 201 branches across the UK.
Recently on this blog, we discussed the importance of keyword density when writing web copy. The percentage of times a keyword appears is a key metric used by Google when sorting page rankings.
With so many web pages and only so many hours in the day; potential customers will spend only seconds looking at your site before moving on – so how can you make those seconds count?
When writing an article, for traditional or electronic media, you need to play up to the psychology of your audience. They’re only going to keep reading as long as they are getting something from you, so what is it they’re after?
Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!